How to Maximize Customer Reach During the Pandemic
During the pandemic, many businesses are struggling to keep their heads above the water when it comes to reaching new customers who need your services.
But how can you reach customers and potential new customers when the pandemic is preventing people from visiting your premises and everybody having to stay and work at home?
Many businesses are now operating through an online only basis, which makes having a physical presence on the high street even more challenging.
Here are some ways you can meet your customers where they are (at home) during the pandemic era- the most challenging time for many businesses.
Work on your SEO
With most people at home, a strong SEO plan will help to get your name known in the digital universe. Thorough SEO will help your website to achieve top rankings on search engine results. The higher you are in the rankings, the more likely people are to click onto your website, and, essentially, buy your product.
Good SEO will mean the difference between 1 in 1000 people coming to your website from an online search, to around 1 in 10 who search for the keywords related to your website. They don’t even have to leave the house to make any of that happen, either!
The world of SEO is always evolving, so make sure to keep the content of your website updated based on what people are searching for related to the product or service that you offer.
Pay for some advertising
People see ads all the time. It could be at the side while they’re scrolling through Facebook, or at the start of a YouTube video. Thousands of people see these advertisements, so even if they don’t end up accessing your website straight away, a memorable advertisement will make them think of you later on.
Make the advertising show the customer what you offer. For example, if you offer mortgages, educational videos about the mortgage process will give people looking to apply for a mortgage the knowledge that they need in order to start their application. Paid advertising will often work because the ads are directed to those who are looking for something in particular. Ever notice how when you search for a product or service online you’ll see adverts popping up everywhere? That’s because the advertisments are optimized to reach those who need to see them.
Get a social media presence
Social media is full of consumers. Over 50% of all smartphone users are regulars on social media.
So this naturally means that working on your social media presence is a great way of digitally extending your reach to potential new customers. Make yourself business accounts on Twitter, Instagram and Facebook, and dedicate the time (or people) to manage your social media accounts.
Have actual, human responses to customer service queries, praise, and complaints, to show social media users that you offer exemplary customer service to your customers.
Operating online only does not mean that it is impossible to reach new audiences.
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Good luck!
Ken Boyd
Author: Cost Accounting for Dummies, Accounting All-In-One for Dummies, The CPA Exam for Dummies and 1,001 Accounting Questions for Dummies
(email) ken@stltest.net
(website and blog) https://www.accountingaccidentally.com/