Tag Archive for: sales mix

What DoorDash Teaches Us About Profit Margin And Sales Mix (Blog post with graphics)

There’s nothing wrong with promoting a loss leader product to get customers in the door.   Your grocery store does it all the time.   Around July 4th, the store advertises rock-bottom prices for charcoal, hot dogs, buns, and other items for your holiday picnic. They also bundle these products into a nice display area […]

Making Outdoor Gear: An Accounting Story

Author’s Note: Explaining accounting and finance can be pretty dull. That’s a problem, if you need to learn accounting or finance. On a plane from St. Louis to Seattle in 2015, I decided to try and fix the problem. What if I could wrap some accounting concepts inside of a quirky (funny?) short story. My […]