Tag Archive for: marketing

Keith Richards Quits Smoking: A Problem Solving Discussion

Keith Richards quit smoking.   According to People: “The Rolling Stones guitarist, 78, told CBS Sunday Morning in a new interview that after 55 years, he quietly put down his cigarettes two years ago with the help of nicotine patches.”   I heard Keith talk about his decision on Marc Maron’s WFT podcast. Now, Keith deserves credit for kicking […]

The Best Way to Set up a Website for Your Business

There are many reasons why people start their own businesses. Some want to be their own boss and have the flexibility to work when they want. Others may be looking for a more fulfilling career path. Whatever your reason, starting your own business can be an exciting and worthwhile endeavor. If you’ve been considering starting […]

Expand Your Brand’s Reach in the Area Beyond Your Physical Store

If you’ve ever felt that the static location and four walls of your store or office have limited your ability to spread brand awareness physically, then don’t be afraid to branch out. Your physical marketing and branding efforts don’t have to start and end in the physical space that your store occupies, after all. Hire […]

How To Market a Product or Service Overseas

Starting a business, or managing an existing business, is a challenge.   Business management is more complex, if you choose to operate globally. You’ll have to deal with more risks, but the potential rewards are also higher.   Technology has changed the way we work and reach others, and operating a successful global business is […]

Smart Tips For Online Businesses

How can your online company build credibility?   Make a good impression when a customer first visits you online.   To earn the customer’s trust, your business needs to appear both professional and successful. While businesses with a brick and mortar office can invest in upgrading their office and giving the visitors a proper impression, […]

5-Star Service: Bridging The Gap Between Business And Customer

Of all the mistakes we make in business, poor communication is something that we’ve all done from time to time. Whether it’s not making yourself clear with your employees, or a serious error in your advertising communication, we’ve all dropped the ball. Great communication, however, is a fundamental tenet that solidifies your relationship with customers. […]

Why Do So Many Startups Fail?

So, I’m trudging down the hall of “Acme Hotel” at 11pm on Thanksgiving night with my family and our luggage. I drove five hours to get to Thanksgiving dinner, I ate and drank quite a bit (driver was sober- not to worry), and all of us just wanted to go to bed. I noticed some […]